Allbirds

Art Direction | Design | Shoot Production

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Still life

The campaign was broken down into three main movements; sustainable fabrics - weaving in Allbirds and their messaging - ‘traceable fashion’ and ‘visible mending’ - an emerging trend of people embracing imperfections in their clothes and up-cycling garments.

I led the creative direction and produced a series of visually engaging still life images to bring the movements within the campaign to life.