The Guardian
UI Design | App Design | Art Direction
I designed an award-winning recipe app prototype in response to the brief “Explore new ways to interpret and present the vast data on theguardian.co.uk.”
Over two days, I conducted competitor research and analysed user behaviour across mobile and in-kitchen contexts. Drawing on personal experience with Guardian Recipes, I identified key usability issues and designed a fully responsive prototype to address them. The concept received strong feedback and won Best Overall Concept and Best Conceptual Concept.
The Design & Prototype
The app homepage leads with a swipe-through gallery of beautifully presented recipes to inspire the user and to encourage a journey of exploration throughout the app.
Filters give the user the freedom to view content by season, budget, dietary requirements and more. With this in mind, the app will come to learn users likes and dislikes over time and begin recommending recipes more suited to individual tastes.
While the recipes alone might make it tough to choose what you want to whip up, the interface is simple. Each recipe has a brief description, a tab for ‘ingredients’ and a tab for' ‘method’, making it easy for users to switch back and forth and to avoid those irritating scrolls mid-way through cooking.
Additionally the ‘cooking mode’ feature presents visual step-by-step instructions to any recipe and keeps the users phone’s screen awake while it does to avoid interruptions.
Users can also shop for recipe ingredients easily within the app, by tapping ‘add to shopping list’. The shopping list feature allows users to view ingredients by aisle or by recipe, ensuring a smooth shopping experience in stores and the option to purchase ingredients online with the checkout with Ocado feature (a partnership opportunity not to be missed).
Filters allow the user to search by season, dietary requirements, budget and more
Cook along mode
Never miss the latest recipes with weekly updates
Shopping mode
Recipe page interface design
Europes Dreamers
I led the design and creative direction for The Guardian’s mini-series Europe’s Dreamers, which explores Europe’s own “dreamer” generation—young undocumented people shaped by harsh migration policies. I designed all articles in the series and commissioned a set of illustrations to capture its spirit and introduce the opening piece.
Illustrations: Klawe Rzeczy
I led the online design and art direction for The Guardian’s 2021 Working Report, shaping the look and feel and collaborating with developers to deliver the live experience. I commissioned celebratory illustrations, managing a fast two-week turnaround and ensuring the visuals worked across all breakpoints.
Illustrations: Klawe Rzeczy
The Guardian Working Report
