No.124, Brighton by GuestHouse Hotels

As Design Lead at GuestHouse Hotels, I led the visual identity and branding rollout for the group’s newest venture, No.124, Brighton. My work spanned art direction for photoshoots, branding design, printed collateral, and promotional content across GuestHouse’s digital and social channels.

Beyond extending the overarching group identity, I crafted a bespoke logo for No.124, drawing directly from the hotel’s interior aesthetics to convey understated elegance and simplicity. I also refined the brand guidelines, introducing a tailored colour palette and typography system designed specifically for the property. The muted blues echo Brighton’s seaside charm while harmonising seamlessly with the existing GuestHouse palette, reinforcing a cohesive yet distinctive brand presence.

Branding and design for the Ground Floor eatery at No.124; a casual, all-day dining spot at the heart of the No.124.

The Ground Floor is a relaxed, social space where guests can move between different environments, from the Lounge to the Games Room and the Courtyard. Designed to feel welcoming and flexible, it brings together dining, working and unwinding in one setting.

My role focused on developing the brand identity for the space, crafting a visual language that reflects its relaxed, layered atmosphere while balancing comfort and character, showcasing the Ground Floor’s as both a local hangout and a hotel hub.