No.124, Brighton

As Design Lead at GuestHouse Hotels, I worked across the visual identity and branding implementation of the hotel groups newest venture; No.124, Brighton. This included art-direction for photoshoots, branding design, printed collateral and designing promotional content for GuestHouse’s meta channels.

In addition to enhancing the overarching group branding, I developed a new logo design for No.124, drawing inspiration from its interior aesthetics to achieve a sense of simplicity and elegance. Furthermore, I refined the brand guidelines, introducing a bespoke colour palette and typography tailored specifically for the hotel. The muted blue tones not only complemented the existing GuestHouse palette but also evoked the essence of Brighton's seaside charm.

Logo design & colour palette

Exert from brand guidelines

No.124, Brighton landing page design

Promotional animation/reel for Meta.

A series of social reels and testimonial-led postcards for GuestHouse, featuring a bar launch at No.42 Margate, room tours in Margate and York, and heartfelt guest quotes promoting all three locations across Meta platforms.

I led the branding and creative direction for GuestHouse hotel's newest F&B offering: the Pearly Cow Oyster Bar. Opening in April 2024, it will feature small plates, organic wines, and a relaxed seaside dining experience. I commissioned a custom illustration which adds a touch of artisanal charm and captures the essence of the restaurant’s coastal theme, enhancing the overall ambiance of the Pearly Cow Oyster Bar.

Pearly Cow Oyster Bar | Visual Identity

Design and execution of printed collateral;
menu design and illustrative napkins.

Refined social-led designs seamlessly carry the brand identity across diverse touch points, accompanied by a promotional animation for ahead of the restaurant opening.

Mailer Re-design

Leading the design and creative for a fresh set of mailer designs for GuestHouse, I introduced brand-specific color palettes, interactive media, and carefully selected imagery. This approach significantly boosted engagement and consequently led to increased bookings across the GuestHouse brand in York, Margate, and Bath.

Creative board ↓