No.124, Brighton by GuestHouse Hotels
As Design Lead at GuestHouse Hotels, I led the visual identity and branding rollout for the group’s newest venture, No.124, Brighton. My work spanned art direction for photoshoots, branding design, printed collateral, and promotional content across GuestHouse’s digital and social channels.
Beyond extending the overarching group identity, I crafted a bespoke logo for No.124, drawing directly from the hotel’s interior aesthetics to convey understated elegance and simplicity. I also refined the brand guidelines, introducing a tailored colour palette and typography system designed specifically for the property. The muted blues echo Brighton’s seaside charm while harmonising seamlessly with the existing GuestHouse palette, reinforcing a cohesive yet distinctive brand presence.
Logo design & colour palette
Exert from brand guidelines
No.124, Brighton landing page design
Promotional animation/reel for Meta.
A series of social reels and testimonial-led postcards for GuestHouse, featuring a bar launch at No.42 Margate, room tours in Margate and York, and heartfelt guest quotes promoting all three locations across Meta platforms.
I led the branding and creative direction for GuestHouse hotel's newest F&B offering: the Pearly Cow Oyster Bar. Opening in April 2024, it will feature small plates, organic wines, and a relaxed seaside dining experience. I commissioned a custom illustration which adds a touch of artisanal charm and captures the essence of the restaurant’s coastal theme, enhancing the overall ambiance of the Pearly Cow Oyster Bar.
Pearly Cow Oyster Bar | Visual Identity
Design and execution of printed collateral;
menu design and illustrative napkins.
Refined social-led designs seamlessly carry the brand identity across diverse touch points, accompanied by a promotional animation for ahead of the restaurant opening.
Mailer Re-design
Leading the design and creative for a fresh set of mailer designs for GuestHouse, I introduced brand-specific color palettes, interactive media, and carefully selected imagery. This approach significantly boosted engagement and consequently led to increased bookings across the GuestHouse brand in York, Margate, and Bath.
Creative board ↓
